- August 15, 2024
- Blog
Email marketing is one of the strongest marketing channels. With high returns on investments and targeted reach, it promotes strong customer relationships and drives excellent returns on investments. Let’s dive into the data that proves email marketing is still the king.
21 Email Marketing Statistics To Know In 2024
Here are 21 statistics about email marketing that every marketer must know.
1) Email users will almost be 5 billion users in 2026:
There are an estimated 4.73 billion email users worldwide, projected to reach 4.9 billion by 2026. This vast number underscores the critical role email plays in global communication. As the number of users continues to grow, email remains a fundamental tool for personal and business communication, providing a reliable platform for marketers to reach a broad audience.
2) Over 360 billion emails are sent daily:
Over 360 billion emails are sent and received daily, highlighting the sheer volume and immense importance of email. This staggering figure illustrates email’s dominance as a primary mode of digital communication, emphasizing its significance for businesses aiming to reach consumers directly and efficiently.
3) 69% of marketers rely on email marketing:
A whopping 69% of marketers leverage email marketing to distribute their content, showcasing its continued value. Email remains a top choice for marketers due to its ability to deliver targeted messages, track engagement, and provide measurable results, solidifying its place in the marketing mix.
4) Email marketing boasts a 4200% ROI:
Email marketing boasts a staggering ROI of 4200%, making it a highly cost-effective marketing strategy. This impressive return on investment demonstrates the potential financial benefits of well-executed email campaigns, encouraging businesses to invest in email marketing for substantial revenue growth.
5) 77% of B2B buyers prefer email communication:
A dominant 77% of B2B buyers prefer email communication over other channels, making it crucial for B2B marketing success. Email’s effectiveness in the B2B sector highlights its ability to facilitate detailed and professional communication, helping to build strong business relationships.
6) 87% of B2B marketers use email for content distribution:
87% of B2B marketers utilize email for content distribution, demonstrating its power in nurturing leads and building brand awareness. By using email to share valuable content, marketers can engage their audience, drive traffic to their websites, and enhance brand visibility.
7) 31% of B2B marketers favour email newsletters for nurturing:
31% of B2B marketers claim email newsletters are the best way to nurture leads, highlighting email’s effectiveness in building customer relationships. Regular newsletters help keep prospects informed and engaged, fostering trust and encouraging them to progress through the sales funnel.
8) 55% If Emails are Opened on Mobile devices:
A whopping 55% of emails are opened on mobile devices, emphasizing the need for responsive email design. With more users accessing emails on smartphones and tablets, optimizing email campaigns for mobile is crucial to ensure readability and engagement on smaller screens.
9) 20% of email campaigns are not optimized for mobile:
Nearly 20% of email campaigns are not optimized for mobile, potentially leading to lost engagement and conversions. Failing to adapt emails for mobile devices can result in poor user experience, reduced click-through rates, and missed marketing opportunities.
10) Mobile optimized emails see a 15% increase in clicks:
Optimizing email campaigns for mobile responsiveness can increase mobile clicks by 15%, showcasing the significant impact of mobile-friendliness. Ensuring that emails display correctly on all devices can enhance user interaction and boost overall campaign performance.
11) Short subject lines boost open rates:
Emails with concise subject lines (under 50 characters) tend to have higher open rates. Short, compelling subject lines capture attention quickly, increasing the likelihood that recipients will open the email and engage with its content.
12) $36 to $40 ROI for every $1 spent on email marketing:
For every $1 spent on email marketing, businesses see an average return of $36 to $40. This high ROI underscores email marketing’s efficiency in driving sales and generating revenue, making it a vital component of any marketing strategy.
13) Personalised emails see an 82% higher open rate:
They have a higher open rate of 82% more than generic emails and can give out six times higher transaction rates. Personalization in email marketing can significantly enhance engagement and conversion, as tailored messages resonate better with recipients.
14) Segmented email campaigns can increase revenue by 760%:
Segmenting email campaigns can increase revenue by up to 760%. By dividing an email list into smaller, more targeted groups, marketers can send more relevant content, improving engagement and driving higher sales.
15) Interactive emails double engagement and return rates :
Emails featuring interactive content, such as polls, can double the engagement and return rates. Interactive elements engage recipients more effectively, making them more likely to interact with the email and take desired actions.
16) First-person CTA text improves click rates by 90%:
Changing the text in a call-to-action button from the second person to the first person viewpoint improves click rates by 90%. This simple tweak can make calls to action feel more personal and urgent, driving higher engagement.
17) Gen Z prefers emails for brand communication:
Most of Gen Z consider email as a powerful marketing strategy and a convenient method for brand communication. Despite the popularity of social media, email remains a preferred channel for younger generations due to its direct and personal nature.
18) 18% of companies achieve over $70 ROI per $1 invested:
18% of companies achieve an email marketing return on investment greater than $70 per $1.00 invested. These high returns highlight the potential for significant financial gains through effective email marketing strategies.
19) A/B testing increases email campaign ROI by 37%:
Conducting A/B testing on email campaigns can increase ROI by as much as 37%. By testing different versions of emails, marketers can determine which elements perform best, optimizing campaigns for better results.
20) 59% of consumers purchasing decisions influenced by emails:
59% of the respondents say that their purchasing power is influenced by marketing emails
21) Welcome emails have 4x higher open rates:
More than 8 out of 10 people will open a welcome email, generating 4x as many open and 10x as many clicks as other email types.
CONCLUSION
E-mail marketing still remains a very effective marketing method for all kinds of companies. With its vast reach, targeted approach, and exceptional ROI, Email continues to be a frontrunner in driving customer engagement and returns.
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Sources: Oberlo Emails, Oberlo Email Marketing, Content Marketing, Litmus State of Email Marketing, Porch Group Media, Hubspot, Mail Chimp, SaleCycle, Super Office
