- August 30, 2024
- Blog
If there is something that online marketers struggle with, it’s cart abandonment. Did you know that approximately 70% of online shopping carts are abandoned? The e-learning sector is no exception.
It’s certainly true that cart abandonment is unavoidable but there are ways to retrieve your customers and turn the abandonment into a sale. The art of marketing revolves around delivering your message in the right way and at the right time. So, here’s a brief guide about how you can recover from cart abandonment and what strategies you must follow to increase your online course sales.
What is an Abandoned Cart Email and Why Is It Important?
According to the Baymard Institute, the average cart abandonment rate is up to 69.99%. You can’t really know how quickly a customer changes their mind. You have to stay hopeful with every visitor that they will complete their buying journey. Brands all over the globe come up with seamless ideas to make the buying journey easy and immaculate for visitors, but sometimes a second thought or a slight confusion draws them away from the checkout button.
Abandoned Cart EmailsSo, in such cases, there is something that can help you retrieve those visitors back.
Cart Abandonment Emails:
Cart Abandonment emails are a series of emails that brands can send to re-engage with potential buyers who leave the platform without completing their buying journey. According to the statistics, more than 44% of customers read/open cart abandonment emails, and around 30% result in sales. Emails can be an affected way to retrieve your abandonment sales, many different strategies can make it successful. So, let’s dive deeper to explore how to plan your emails and make them more effective.
Cart Abandonment Email Templates For Online Courses
As you know what an abandonment cart email is and how significant it is to enhance your sales, here’s how you can create one that can drive the most conversion. In the E-Learning industry, it’s essential to have a clear and appealing email that can deliver the message straight away without having any unnecessary design elements or content parts. You should be clear with your goals and delivery strategy. Learn about the best practices of abandoned cart emails.
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Minimalistic Design
It’s important to create a design that is clutter-free, fresh, and minimalistic. It helps in navigating the attention of your readers towards the main goal of your email. As you know the attention span of readers is very short, so having an email with no distraction can generate maximum outcomes. Moreover, do not forget to add necessary design features that include your brand’s logo and colors. Your email should reflect your brand’s image and tone to create a sense of familiarity.
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Problem-Solving Approach
When working on an online course learning email you have to address the problems and hazards associated with the main topic of the course. Bring their attention as to how necessary it is to learn about your course and what perks they can get upon completion. You can use the problems and their solution as the main attention-grabbing point of your email.
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Show Items in the cart
A clever technique that most brands use is by showing a picture of abandoned items in the carts. This helps readers recall what they have abandoned and let them rethink their decision. The image stays at the back of their mind for a long time. Imprinting your course image on your customer’s minds helps bring them back to your platform.
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A Catchy Content
Content plays a pivotal role in driving conversion. Your selection of words defines the scope of your email. Write a catchy heading addressing the main pain point of your visitors. Keep the content short and precise. No need to use filler content or unnecessary length briefs about the course. No one likes reading long emails. So, keep it short and straightforward.
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A Clear Call to Action Button
With the help of a call-to-action button, you can give your readers a gateway to navigate to their abandonment cart. It helps them make quick decisions and ensures fast processing. Use the right CTA that can ensure a successful conversion. Moreover, keep your CTA button minimalistic and easy to discover. You can also put more than one CTA button or link in your email.
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Set The Right Time To Email
Time is important to make your marketing efforts successful. You need to research and monitor the accurate time when your visitors are most likely active. This ensures to place your emails right at the top of their inboxes. Securing the top place ensures greater chances of conversion. As no one wants their emails to get lost in the pile of unread messages so evaluate your timings correctly.
5 Abandoned Cart Email Examples For Online Courses
Engaging content is the backbone of a minimalistic email template design. Learn about the 5 conversion-centric abandonment cart email content ideas below:
Template 1: Friendly Reminder Email
Gently remind your learners about the online course they abandoned in the cart. You need to focus on personalized greetings, referencing to the specific course, and having a clear call to action button.
Example:
Subject: Oops! You left something behind, [Name]
Hi [Name],
We noticed you were interested in [Course Name] but didn’t complete your enrollment. Is there anything we can help you with?
Click here to finalize your registration: [CTA Button]
Looking forward to having you on board!
Best regards,
[Your Company Name]
Template 2: Incentive Email
The next strategy is to encourage your students by offering them a discount or a bonus. Mention the value in big and bold through your design to grab their attention. Pay attention to highlighting the incentive and emphasizing the value of your course along with putting the CTA at the right spot.
Example:
Subject: Complete Your Enrollment and Save 20%, [Name]!
Hi [Name],
We’d love to see you join [Course Name]. To make it easier, here’s a 20% discount just for you!
Use code SAVE20 at checkout: [CTA Button]
Don’t miss out on this limited-time offer!
Cheers,
[Your Company Name]
Template 3: Social Proof Email
Here’s another email that you can add to your email sequence. You should build trust and reduce hesitation by showcasing testimonials or success stories. This ensures to bring your customers closer to your brand and highlights transparency. Your focus should be on highlighting the testimonials/reviews of your valued customers along with presenting success stories.
Example:
Subject: See How [Course Name] Changed Lives, [Name]
Hi [Name],
Still thinking about [Course Name]? Here’s what our students have to say:
“This course transformed my career!” – [Student Name]
Join them and start your journey today: [CTA Button]
Best,
[Your Company Name]
Template 4: Urgency Email
Creating a sense of urgency triggers FOMO- the fear of missing out. It’s an effective marketing strategy that promises huge conversion rates. You can prompt them to take immediate action by putting a countdown to your offer.
Example:
Subject: Last Chance to Enroll in [Course Name], [Name]!
Hi [Name],
Don’t miss out! Enrollment for [Course Name] closes in 24 hours.
Secure your spot now: [CTA Button]
Hurry, seats are filling up fast!
Regards,
[Your Company Name]
Template 5: Final Reminder Email
Your last and final attempt to retrieve your customers is to provide your visitors with the last opportunity to complete their purchase. This goes both ways, for visitors it will come as an ultimatum to think clearly about whether to take the course or not, and for the brand it will give clarity on whether to invest more efforts in a particular or move on. There should be a reminder tone in the email and a recap of all the benefits they can get.
Example:
Subject: Final Reminder: Complete Your Enrollment, [Name]
Hi [Name],
This is your last chance to join [Course Name] at our current rate.
Here’s what you’ll gain:
– [Benefit 1]
– [Benefit 2]
– [Benefit 3]
Complete your enrollment now: [CTA Button]
We’d love to have you with us!
Best wishes,
[Your Company Name]
Conclusion
If you follow the right marketing tricks and hacks you can make the most out of your cart abandonment emails. Use tools to track and monitor the responses and re-evaluate your strategies based on the results.
