Mastering Targeted Email Marketing: Benefits, Steps, and Pro Tips!
Email marketing is the go-to solution for a lot of businesses in today’s online marketing. Some researchers say that email marketing generates $42 for every $1 spent. While others agree that it generates $36 for every $1 spent—regardless of that, it’s still quite a high ROI. Research says that around 77% of the said ROI…
Effective Email Writing: Tips and Techniques for Perfection
Email writing is nothing less than an art—and one necessary for businesses to thrive in the online world. A lot of businesses today focus on using emails as a primary method of communicating with their current and professional customers. As of this writing, around 52% of brands and businesses use email as their focal communication…
Getting to Know SMTP: A Guide to Simple Mail Transfer Protocol
SMTP, or the Simple Mail Transfer Protocol, in the real world, means emails can be transferred from one account to another through the Internet. It works according to a code that is a set of rules for email transferring, which explains how you can exchange emails via different email platforms like Gmail or Outlook. An…
Benefits of Using GIFs in Email Marketing: How To Do It Properly
Email engagement is one of the key concerns of businesses. On average, the email click-through rate is around 2.6%, and even that is considered quite good. However, it’s important for a brand or business to use various tactics to yield specific results. That’s where tactics like using visual content come into play. It’s a known…